Brand impersonation audit · Scam Detective

SAMPLE · 8-PERSON SHOPIFY SHOPSABLEWREN.COM

Illustrative case file for a small linen shop — the kind of store this audit is built for. Format only, not a live scan.

68/100

High exposure

2 lookalikes are actively selling under this name right now. Evidence below supports a takedown request today.

2 high2 medium1 low

Lookalike	Type	Risk	DNS
sablewrenn.com	typosquat	high	resolves
sablewren-sale.com	fake-store affix	high	resolves
sable-wren.com	hyphenation	medium	resolves
sablewren.shop	TLD swap	medium	quiet
sablewren-outlet.com	fake-outlet affix	low	quiet

sablewrenn.comRegistered 9 days ago. Shopify theme and product photos copied from sablewren.com. Checkout collects cards on this domain, not the real shop.
sablewren-sale.comSitewide “70% off warehouse clearance,” no returns, ships from an unnamed overseas address. Classic clone-store pattern against small Shopify brands.
sable-wren.comResolves to a parked page with ads. Can be pointed at a fake storefront overnight.
sablewren.shopRegistered, not resolving. Same .shop swap we see on other 10-person Shopify shops before a clone goes live.
sablewren-outlet.comParked, no storefront yet. On the list because outlet-affix domains are the usual next step after a typosquat.

Included with every audit: takedown-request template

Subject: Brand impersonation / trademark complaint — sablewrenn.com

To the Abuse / Trust & Safety team,

I write on behalf of Sable Wren (sablewren.com), an 8-person Shopify shop,
regarding the domain:

    sablewrenn.com

This domain impersonates our brand: it copies our theme and product photos,
and its checkout collects payment details under our name without authorization.

Evidence:
  - Registered 9 days ago via a privacy-shielded registrar
  - Storefront theme and product images copied from sablewren.com
  - Checkout requests card details off any domain we own

Requested action: suspend the domain / disable hosting pending investigation,
per your Acceptable Use Policy.

Please confirm receipt and an expected review timeline.

[Your name]
[Your title, Sable Wren]
[Contact email]

Use the form to scan your own shop — you’ll see a real count before you pay.

Who is wearing your name?